Google has announced today that it has acquired On2 Technologies, although it has been stated that it is subject to the approval of share holders of On2 and other processes that are required.
If you are wondering how Google’s interests converge with what On2 does, then you should know that On2 is a video compression, encoding and embedded technologies company.
On2′s technology and products are used for entertainment, education and communication amongst others. With its innovative technology On2 has managed to reduce the cost of creating and delivering high quality video over IP networks.
Today On2′s proprietary technology of video compression is installed over 2 billion desk tops world wide.
On2 Video combines high compression with computational efficiency for faster encoding, easier playback, smaller files, faster download times, reduced streaming delays and lower bandwidth costs without compromising visual quality.
On2 Encoding tools make creating and publishing video fast, easy and cost effective.
On2 FlixTM video encoders are renowned for their performance and compatibility, accepting the broadest range of video formats to output web-ready Flash and JavaFX video, as well as 3GPP-compliant mobile video and H.264 video for Apple� iPhoneTM & iPod�.
On2 Encoding products are available as enterprise SDKs and desktop applications for live and pre-recorded content.
Customers using On2 Encoding solutions include Amazon, Disney, Microsoft and Netflix.
Readers will remember that the video format in HTML 5 was left undefined because Google, Apple Mozilla and others could not arrive at an acceptable solution for video formatting. It appears now that by acquiring On2 it is Google’s way of announcing that Google has arrived at a decision for implementing video concerned issues in HTML 5. Also note that On2 technology is used by Adobe Flash which in turn is used by YouTube.
Link
http://googleblog.blogspot.com/
