The Vizi Sense web site launched by Komli is an ‘audience measurement tool‘ that ranks a website according to the amount of traffic received by it daily. Let us say, you want to advertise on one of the several websites including, yahoo, rediff, gmail, etc. Thus, prior to this you must know which website is logging heavy traffic so that your input will give you the desired remuneration and popularity. 
The Vizi Sense web site is the first of its kind to introduce in India an audience measurement tool. Vizi Sense is using three levels of data sources:
- Panel: they are tracking the Internet usage of over 10,000 users
- Analytics: statistics from the websites which install the analytics
- Census Data: from the Indian census, in order to help triangulate findings.
Now this data can be mutually exclusive, since not all publishers may be using Komli’s Vizi Sense data tracker. But, they can still make valuable conclusions about websites based on consumer behavior – for example, “Lets’s say you go to a site that is 90% male and another site which is 90% male…we can conclude with some probability that you are male.”
What’s really interesting is the fact that Komli has decided to make Vizisense available for free.
Vizi Sense is thus providing publishers with key demographic data like Gender, Age, Income, Education level and Marital Status. It is planning to expand the sample base to 100,000 within a few weeks.
This is an iterative process by Vizi Sense and the data will improve with time. They are doing the maximum to ensure more accuracy:
1. Bigger sample – Planning to expand the panel size to 100,000 in a few weeks
2. Targeting varied audiences for the panel signups for a well diversified sample
3. Removing the self selection bias, by triangulation of information from the panel data, actual publisher data
4. Using advanced techniques like Monte Carlo simulation, for multiple randomly picked up test samples.
The hurdles are will Rediff accept being ranked Number 5 in India, when Comscore ranks them as Number 1. ? Not likely, since Vizi Sense is not positioned to be a ratings system. In that context, the key to the acceptance of Vizi Sense then lies with smaller publishers and the media planners who will probably use Vizi Sense for demographic inputs on sites.
